When I saw this Subway ad, I immediately noticed a few techniques that the seller tries to use in order to lure in a consumer to buy their product. First of all, the obvious technique is the picture of the sub sandwiches. Subway almost never looks as good as they make it look in their advertising pictures. Every little detail of the sub looks so much juicier and tastier than it is in reality. Also, when they write "Home of the famous footlong," the word "famous" carries a desirable connotation with it. It makes the consumer think that if they buy the product, then they will be famous. In other words, the seller is using the need for prominence and need for attention appeals, since that being famous gives one prominence, or admiration and respect, and attention. Simple solutions is also a technique that describes this method of advertising because the word "famous" could make the buyer think that all they need to do to become famous is buy their sub. Furthermore, the phrase "Just $5 each" makes the buyer think that $5 for a sub is cheap and it's really easy to purchase it, since using the word "just" in front of phrases makes them seem simple. The colors and lighting of the ad also attract viewers to notice it.
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